The problem with outsourcing social media copy is that it immediately stops sounding like the person it is supposed to be from. Engagement drops because followers are smart and they can feel the shift. The captions are technically fine but they are missing the specific opinions, references, and framing that made the account worth following in the first place.
We solve this with a voice discovery process before writing a single caption. We interview you or work through a voice brief that captures the way you write, the topics you actually care about, the things you would never say, and the specific angles that have performed well or felt right in the past.
The deliverable is thirty captions: twenty for LinkedIn and ten for Instagram, written in three strategic categories -- eight authority-building pieces (establishing expertise), eight trust-building pieces (building credibility and relationships), and fourteen conversion-oriented pieces (inviting action without hard selling). Each caption comes with a strategic note on why it was written the way it was.
A 30-day posting calendar is available as an add-on.
Founders, consultants, and executives who need consistent social presence without writing the content themselves -- particularly those who have tried ghostwriters before and felt the copy was "off."