Sifted Analytics
Sifted was closing deals consistently but struggling to generate inbound interest from senior buyers. Their content program consisted of product updates and LinkedIn posts about industry news -- nothing that positioned them as original thinkers in their category.
We wrote a 12-article thought leadership series covering data decisions, analytics culture, and the organizational patterns that separate high-performing data teams from the rest. Each piece was grounded in Sifted's own client data and written to provoke genuine conversation rather than confirm what everyone already knew.
Inbound inquiry volume from senior decision-makers increased 64% over the six months following the campaign. Sales team reported that prospects were arriving to calls already familiar with Sifted's perspective and asking more qualified questions.
Bridgemont Consulting
Bridgemont had a strong reputation built entirely through referrals, but their website was actively working against them when prospects went to verify a referral. Generic language, no clear differentiation, and service descriptions that could have come from any consulting firm.
Complete website copy rewrite: homepage, about, four service pages, case study summaries, and FAQ. Messaging was restructured around the specific industries they serve and the outcomes they produce, not the methodology they use. Every page was written as if a referred prospect was reading it to confirm a decision they had almost already made.
Website-influenced close rate increased from 34% to 58% in the quarter following launch. Time on site increased from 1.4 minutes to 3.7 minutes. Bounce rate on the homepage decreased by 31%.
