Most email nurture sequences are just delayed sales pitches. The first email introduces the company, the second talks about the product, the third offers a discount, and the fourth says "last chance." The problem is that most recipients are not at the buying stage yet and they recognize when they are being treated as if they are.
A nurture sequence that works is a series of useful communications that build trust over time. The reader should come away from each email having learned something, having had a concern addressed, or having thought about their problem from a different angle. The email that eventually asks for a conversation or a purchase arrives in an inbox where the sender has already earned some credit.
We write nurture sequences built around the specific journey of your buyer -- what they know when they first opt in, what objections will stop them from buying, and what proof they need before they are comfortable making a decision. Each email is written to accomplish one specific thing.
Standard delivery is a five to seven email sequence with subject line variants for each email and brief copy implementation notes.
B2B companies with longer sales cycles, SaaS businesses with trial-to-paid flows, and professional service firms nurturing referral or inbound leads.